Degree: Bachelor of Arts
Career Opportunities
Students completing the BA in Merchandising and Consumer Studies complete a freshman core of courses and then choose one of two concentrations: Merchandising or Consumer Studies.
The Consumer Studies concentration prepares students for careers that focus on how businesses, government agencies and community organizations interact with and promote the well-
being of consumers and families. Graduates may seek employment with government and private consumer service agencies and/or businesses related to management and consumer education, customer service, consumer public relations, and cooperative extension.
The Merchandising concentration prepares students for managerial and merchandising careers in a dynamic, technologically advanced, and globally focused industry in the areas of merchandising, design, and promotion. Professional preparation includes studies in product creation, production, distribution, and promotion, and the opportunity to complete a minor in marketing, business administration, or art. In both concentrations, University study is supplemented by experiential learning in local and metropolitan job settings. Travel-study programs provide students opportunities to study the global aspects of their fields.
For complete information concerning our B.A. Merchandising and Consumer Studies please view our current Catalog
