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Louisiana Tech University


Policies & Procedures

Policy 1308 - Online Social Media Usage Policy

Effective Date: 1/12/2015

Responsible Office: Office of the President


Overview

Louisiana Tech University unequivocally supports and endorses free speech and free expression amongst its students, faculty, and staff.  While the University and its administration do not prohibit university personnel or student representatives from using social networking resources (including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, Pinterest, blogs/vlogs, RSS feeds, podcasts, and postings to message boards), such usage should be done according to standards set forth by Louisiana Tech University for those who are communicating specifically and intentionally on behalf of or in an official capacity for the University. In addition to university standards, coaches and student-athletes must also adhere to all NCAA and athletic conference policies.

This Online Social Media Usage Policy and associated guidelines are designed to both educate university personnel and student representatives, and to enable the university to guide online social media communications used by persons who clearly identify themselves as an employee, representative, or student-athlete of Louisiana Tech University, and who intend to communicate specifically from that standpoint. The policy does not pertain to personal social media sites and accounts, or to those who are not communicating in an official capacity or on behalf of Louisiana Tech University. 

Policy Objective

Louisiana Tech University’s Online Social Media Usage Policy seeks to protect the image, reputation, integrity and mission of Louisiana Tech University through ensuring proper usage and identifying possible rule, policy and/or compliance issues.

Personnel Subject to Policy

The Online Social Media Usage Policy applies to:

The Online Social Media Usage Policy does not apply to:

Guidance and Compliance

All Louisiana Tech personnel and student representatives who clearly identify themselves as an employee, representative, student-athlete or student-leader of Louisiana Tech University, and who intend to communicate from that position and/or standpoint, should be aware that the institution reserves the right to monitor and guide all University-approved online social media sites that have been established for the expressed purpose of communication and providing information as official representatives of or source for the University.

Establishing and Maintaining a Social Media Account/Site (For University Faculty/Staff, Students and Departments)

Prior to establishing any social media accounts that are to be directly associated with or representative of Louisiana Tech, its departments, and/or programs, written permission from the department/unit head, dean or vice president, or other appropriate administrator, and from the Department of University Communications must be obtained.  The site/account must have someone specifically assigned to updating and monitoring it regularly, as directed by the department/unit head.  As it pertains to these official and approved social media sites:

Louisiana Tech University reserves the right to demand immediate removal from University-affiliated social media accounts/sites materials which is abusive, defamatory, embarrassing, exploitative, harassing, hateful, illegal, injurious, libelous, obscene, pornographic, profane, threatening, or vulgar language or images, irrelevant or off-topic content, as well as spam or illicit advertising.

 


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