Identity Standards - Introduction
The visual presentation that Louisiana Tech University communicates to its stakeholders has been developed and refined through many years to ensure that the impact of its message is clear and consistent. The University Communications Department is responsible for working with the executive officers to maintain the integrity of the University’s visual identity and to ensure that the message it conveys through its visual marks is one of organizational strength and academic excellence.
The purpose of the Identity Standards Manual is to assist both internal and external organizations in recognizing the official Louisiana Tech logos and word marks that uphold our graphical standards and advance the University’s branding and imaging strategy. These visual marks are used to communicate instantly to any audience that we are Louisiana Tech University in a way that cannot be equaled by other complex or abstract designs. Therefore, it is essential that the use of Louisiana Tech logos and word marks in ALL applications be consistent and accurate.
NOTE: Individual sections of the Identity Standards Manual are covered in the links located on the left.