Marketing Resources
Article Databases | Reference Resources | Other Web Resources
Article Databases
	ABI/Inform Database covering more than 1500 academic journals and publications in management, marketing and business, plus information on 60,000+ companies with coverage from 1971-present.  (some full text)
	Academic Search Complete Multi-disciplinary database covering more than 9,300 publications with coverage from 1975-present.  (some full text)
	Business Source Complete Definitive scholarly business database containing more active, peer-reviewed, business related journals than any other database currently available. Indexing and abstracts for the most important business journals back to 1886 are included.  (some full text)
	Directory of Open Access Journals (DOAJ) Scholarly articles from over 1450 journals covering all subjects.  (all full text)
	Emerald Journals Articles from 150 peer-reviewed journals covering various business and management disciplines covering 1994-present.  (all full text)
	Internet & Personal Computing Abstracts Index for literature related to personal computing products and developments in business, the Internet, the home, and all other applied areas of over 400 of the most important trade and professional publications. Coverage extends back to 1980s.  (some full text)
	JSTOR(Journal Storage) Database of over 500 peer-reviewed journals in humanities, social sciences, and sciences. Coverage extends from beginning year of publication up to the last 5 years.   (all full text)
	Lexis-Nexis Academic Database containing news, business, legal, legislative and regulatory information, updated daily with news from 1970's-present.  (all full text)
	Project Muse Multi-disciplinary database of articles from over 3,000 scholarly journals with coverage of 1993-present.  (all full text)
	PsycINFO Index published by the APA and contains more than 2.3 million scholarly journal articles, book chapters, and dissertations in psychology and related disciplines, dating back to 1800's. 97% of material is peer-reviewed.  (some full text)
	Regional Business News Comprehensive coverage for regional business publications including 75 business journals, newspapers, and newswires from all metropolitan and rural areas within the United States.  (all full text)
Reference Resources
	Business Source Complete: Enhanced Interface An alternative interface for Business Source Complete and includes country economic data, company profiles, industry information and market research.  (some full text)
	Proquest Digital Dissertations Database for doctoral dissertations and selected master's theses from the U.S. and other countries dating to 1861.  (all full text)
	SDC Platinum In Library Use Only (Computers 1-3) Provides a robust database for analyzing investment banking and deal trends, identifying comparable deals, monitoring deal activity, and generating industry-leading league tables and market-share analysis.  (all full text)
Web Resources
	Advertising Age
	Advertising World
	American Marketing Association
	Brandweek
	Fuld & Company
	Market Segmentation: a Guide to sources of Information
	MarketWatch

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