Marketing Research Resources
Article Databases | Reference Resources | Other Web Resources
Article Databases
	ABI/Inform Database covering more than 1500 academic journals and publications in management, marketing and business, plus information on 60,000+ companies with coverage from 1971-present.  (some full text)
	Academic Search Complete Multi-disciplinary database covering more than 9,300 publications with coverage from 1975-present.  (some full text)
	Business Source Complete Definitive scholarly business database containing more active, peer-reviewed, business related journals than any other database currently available. Indexing and abstracts for the most important business journals back to 1886 are included.  (some full text)
	Directory of Open Access Journals (DOAJ) Scholarly articles from over 1450 journals covering all subjects.  (all full text)
	Hospitality & Tourism Index Database covering scholarly research and industry news relating to all areas of hospitality and tourism and containing more than 500,000 records from 500 titles. Coverage dating back to 1965.  (some full text)
	JSTOR(Journal Storage) Database of over 500 peer-reviewed journals in humanities, social sciences, and sciences. Coverage extends from beginning year of publication up to the last 5 years.   (all full text)
Reference Resources
	Business Source Complete: Enhanced Interface An alternative interface for Business Source Complete and includes country economic data, company profiles, industry information and market research.  (some full text)
	Proquest Digital Dissertations Database for doctoral dissertations and selected master's theses from the U.S. and other countries dating to 1861.  (all full text)
	SDC Platinum In Library Use Only (Computers 1-3) Provides a robust database for analyzing investment banking and deal trends, identifying comparable deals, monitoring deal activity, and generating industry-leading league tables and market-share analysis.  (all full text)
	Standard and Poor's Research Insight / Compustat In Library Use Only (Computers 1-4) Provides reliable financial data and company reports, performance graphs and textual documents. Includes market summaries, forecasts, total returns, sales growth and price and earnings momentum. (Use toolbar shortcut on computers 1-4 to access program.)  (all full text)
Web Resources
	1 to 1
	Arbitron (radio ratings)
	Direct Marketing Association
	Household Products Database
	InfoTech Trends
	International Market Research Center
	Market Research Portal
	Marketing Virtual Library
	Motion Picture Association of America
	Newspaper Association of America
	Recording Industry of America
	Sales & Marketing Management
	Selig Center for Economic Growth
	Strategis
	Television Bureau of Advertising
	TradeStats Express

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