With a diverse range of internal and external audiences in mind, the department of marketing and public relations supports Louisiana Tech by marketing the university's programs, educational philosophy and research initiatives while publicizing its accomplishments and goals. The department realizes its mission by ensuring information is conveyed in a clear and consistent voice, in written and spoken word as well as graphically; through developing and maintaining a presence in the press and other media; through multimedia efforts that incorporate the Web site; and by generally pursuing communication that both benefits the university as a whole and reflects its distinctive identity.