235: Fundamentals of Retail Store Operation. 0-3-3. An introduction to operation of retail stores; retail salesmanship, purchasing control, and supervision.
300: Marketing Principles and Policies. 0-3-3. Preq., ECON 202 or 215 and junior standing. Marketing functions; institutions; policies and strategies with their business, economic, and social implications.
307: Salesmanship. 0-3-3. Preq., junior standing. A study of the selling process with emphasis on the economic aspects of salesmanship and the role of the salesman in buyer-seller relationships.
320: Consumer Behavior. 0-3-3. Preq., junior standing. A study of the consumer and the relation to the marketing process.
401: Internship in Marketing I. 3 hours credit. (Pass/Fail) Preq., consent of instructor and senior standing. On site, supervised, structured work experiences in the field of business.
402: Internship in Marketing II. 3 hours credit. (Pass/Fail) Preq., consent of instructor and senior standing. On site, supervised, structured work experiences in the field of business.
420: Business Advertising. 0-3-3. Preq., MKTG 300. A study of the analysis of principles of successful advertising enabling the student to appraise their effectiveness as marketing tools and their social and economic significance. (G)
425: Sales Management. 0-3-3. Preq., MKTG 307 or consent of instructor. Relation of sales department to other departments; types of sales organizations, management of sales force; market analysis; price policies, sales budgets; distribution costs.
435: Retailing Management. 0-3-3. Preq., MKTG 300 and senior standing. Merchandise distribution by retail organization; emphasis on retailing in the distributive system and problems of management and control. (G)
473: Marketing Administration. 0-3-3. Preq., MKTG 320, 420, or 435, or consent. An in-depth analysis and use of marketing principles to construct marketing plans and decisions utilizing current studies and readings.
482: Marketing Research. 0-3-3. Preq., QA 233. A consideration of marketing research as a management tool; application of research techniques to various marketing problems. (G)
485: International Marketing. 0-3-3. Preq., MKTG 300 or consent of instructor. International marketing opportunities and principles; marketing tools as a means of adapting the individual domestic business firm and its marketing methods to the international environment. (G)
530: Marketing Management. 0-3-3. A course to introduce the student to the role of the marketing manager in the development and implementation of strategies in the areas of products, pricing, channels, and promotion.
533: Advanced Marketing Research. 0-3-3. Preq., MKTG 530 or consent of instructor. An in-depth study of research philosophy, theory, objectives, techniques, and problems as applied to marketing.
534: Marketing Dynamics. 0-3-3. Preq., MKTG 530 or consent of instructor. A course designed to examine the marketing organism and its adjustments to the legal, political, economic, social, and cultural environment.
537: Seminar in Buyer Behavior. 0-3-3. Preq., MKTG 530 or consent of instructor. An in-depth examination of the conceptual and theoretical foundations of consumer and industrial buyer behavior.
550: Directed Study in Marketing. 1-3 hours credit. Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing.
600: Survey of Marketing Theory & Practice. 0-3-3. Preq., MKTG 530 or consent of instructor. A survey of marketing literature examining the evolution of marketing theory and theoretical and empirical research including the philosophy of science, promotion, buyer behavior, distribution, ethics, global marketing, pricing, product development, and marketing strategy.
601: Research Methods I. 0-3-3. Preq., QA 605. An in-depth study of principles, theories, objectives, techniques, and problems as applied in social science research.
602: Research Methods II. 0-3-3. Preq., QA 610 and MGMT 601 or MKTG 601. A course designed to introduce the student to the collection, analysis, and interpretation of survey research data with an emphasis on the application of multivariate statistical techniques.
610: Seminar in Price Policies. 0-3-3. Problems and practices involved in formulating and administering price policies.
615: Seminar in Marketing. 0-3-3 (6). May be repeated one time for credit. An examination of concepts and research findings related to selected topics in marketing. Presentation and critical evaluation of reports from related disciplines.
650: Directed Study in Marketing. 1-3 hours credit. Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing.