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2002-2003 Advertising
Rates and Data
Editors Note: The following information is for Print advertising only. Online Advertising is not available.

Personnel
Emily Scalfano, Advertising Manager
Dr. Eddie Blick, Advertising Adviser

National Representatives
CASS Communications, Inc.
1800 Sherman Place
Evanston, IL 60201
(708) 475-8800

All Campus Media
26 Castilian Drive
Santa Barbara, CA 93117
(805) 968-8007

American Passage Media Corporation
215 West Harrison
Seattle, WA 98119-4107
800-359-6676

Commission & Terms of Payment
Bills/Credit
All bills are payable 10 days after receipt on charge accounts. Discount of 2% for all pre-paid ads. Retail rates non-commissionable. Cash must accompany all new accounts. All out-of-town retail ads must also be paid in advance. We accept MasterCard and Visa.

R.O.P. Rates and Rate Policy
Local Advertising
$5.00 per column inch
Full page $637.50
Half page 318.75
Quarter page 159.38

A service charge of 1 1/2% per month (18% annual finance charge) is charged on all accounts 30 days past due.

National Advertising
$13.73 per column inch

Rate Requirements/Retail Advertising
An advertiser is entitled to the retail display advertising rate when selling exclusively and directly to the public through one or more retail stores owned entirely by the advertiser within the state of Louisiana.

To qualify for a retail rate, an association must:

  • Be a bonafide retail association buying and selling as a group and not conceived for the sole purpose of advertising.
  • Sell the same category of merchandise through one or more retail outlets directly to the public.
  • Offer, in common, all merchandise depicted in the advertisement.
  • Have one or more retail outlets within the state of Louisiana.
  • Advertise under the association's logotype.
  • Agree to accept all billing.

Preprint Rate and Policy
The Tech Talk does not accept inserts.

Group Combination Rates
Not applicable.

Color Rates (Net)
One color $90
Two colors 155
Process color 220

Process Separations
Price on request.

Requirements:

  • Separations provided by advertisers should include color keys or color proofs.
  • Material for separations must be provided as color transparency (color slide up to 8" x 10").
  • One week deadline for color separation work.

Special R.O.P. Units
Standard Advertising Units

Retail and classified advertising accepted in Standard Advertising Units. A.N.P.A. sizes 1-25 available.

Split Run
Not applicable.

Production Information

  • Reproduction material, other than The Tech Talk's illustration services, to be furnished by the advertiser with an 85-line screen in all photographic areas.
  • There is no charge for normal reproduction of artwork or photographs for use in The Tech Talk.
  • The Tech Talk is not responsible for production material not called for within 30 days.
  • Charges for photographs for ads and special photographic services such as screens, are billed at cost.

Special Days/Pages/Features
Not applicable.

R.O.P. Depth Requirements
See "Mechanical Measurements."

Contract and Copy Regulations
The Tech Talk has no contract rates.

Copy Regulations

  • All advertising is subject to approval by the Advertising Manager.
  • Alcoholic beverage advertisements are accepted.
  • The word "Advertisement" must be printed across the top of any advertisement resembling editorial or news matter.
  • The Tech Talk reserves the right to revise or reject, at our discretion, any advertisement which we deem objectionable, whether for subject matter, graphics, phraseology or setup.
  • Price comparison advertising that mentions by name a specific store is subject to prior approval by the Advertising Manager.
  • All copy is subject to approval by the Advertising Manager.

Author's Alterations
Changes from original copy will be made only when time permits and charged at the rate of $7.25 a quarter hour plus a $5 flat charge. These charges will only go into effect after a normal time based on ad size.

Errors

  • Allowances for errors are given as monetary credit or reruns.
  • The amount of allowance is based on the impact of the error as it affects the entire advertisement.
  • Telephone or verbal instructions will not be considered as a basis for adjustment unless these instructions are confirmed in writing by the advertiser before insertion.
  • No allowances will be given for the omission of a complete advertisement. The Tech Talk assumes no liability for such an omission.
  • No allowance will be given if position requests cannot be honored.

Closing Times

Any copy received after deadline has no guarantee of publication. Final ad deadline is 3 p.m. on the Monday prior to Thursday publication. Final cancellation deadline is 3 p.m. on Monday prior to Thursday publication.

Mechanical Requirements

  • The Tech Talk is printed using the offset method. Material submitted for reproduction must be camera-ready artwork or reproduction proofs with 85 line screen photographic units.
  • Display advertising pages are 6 columns by 21.25 inches deep, 127.5 inches to a page. Any ad exceeding 18 inches in depth is charged at full depth.
  • Standard widths are:
    Columns Inches
    1 2 1/16
    2 4 1/4
    3 6 7/16
    4 8 5/8
    5 10 13/16
    6 13
    Columns are 2 1/6" wide with 1/8" between columns.

Special Classification Rates
Not applicable.

Classified Rates
Not applicable.

Comics
Not applicable.

Magazines
Not applicable.

Circulation
The Market

Louisiana Tech University is located in Ruston, in Lincoln Parish in North Louisiana. Ruston is a town of more than 20,000 people, and Louisiana Tech has an enrollment of approximately 10,000.

Located on I-20, Ruston has easy access to Shreveport, Louisiana, one hour west, and Monroe, Louisiana, 30 minutes east.

Marketing research studies of The Tech Talk conducted by the College of Administration and Business show The Tech Talk with a readership well into the 90% range over the years.

SAU (Standard Advertising Unit)
Ad Sizes and Prices
1x1 $5.00 3x13 $195.00
1x1.5 $7.50 3x14 $210.00
1x2 $10.00 3x15.75 $236.25
1x3 $15.00 3x18 $270.00
1x3.5 $17.50 3x21.25 $318.75
1x5.25 $26.25 4x5.25 $105.00
1x7 $35.00 4x7 $140.00
1x10.5 $52.50 4x10.5 $210.00
1x10.625 $53.13 4x10.625 $212.50
1x13 $65.00 4x13 $260.00
1x14 $70.00 4x14 $280.00
1x15.75 $78.75 4x15.75 $315.00
1x18 $90.00 4x18 $360.00
1x21.25 $106.25 4x21.25 $425.00
2x2 $20.00 5x7 $175.00
2x3 $30.00 5x10.5 $262.50
2x3.5 $35.00
5x10.625 $265.63
2x5.25 $52.50 5x13 $325.00
2x7 $70.00 5x14 $350.00
2x10.5 $105.00 5x15.75 $393.75
2x10.625 $106.25
5x18 $450.00
2x13 $130.00 5x21.25 $531.25
2x14 $140.00 6x7 $210.00
2x15.75 $157.50 6x10.5 $315.00
2x18 $180.00 6x10.625 $318.75
2x21.25 $212.50 6x13 $390.00
3x5.25 $78.75 6x14 $420.00
3x7 $105.00 6x15.75 $472.50
3x10.5 $157.50 6x18 $540.00
3x10.625 $159.38 6x21.25 $637.50

 


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