By SARA BERGQUIST
sbe007@latech.edu
The tight, low-rise jeans that leave some with an
overlooked “muffin top” is a retiring trend, according to the March 27 issue of
Newsweek.
Newsweek said the new cut, called mid-rise, ends about
two fingers below the navel and has a waistband that rests two thirds of the
way between the hip and the smallest part of the waist.
Pamela Williams, a manager at Gap in the Pecanland Mall in Monroe, said she thinks the fresh style
of boy-cut jeans is a rising trend, although she has not seen much of a sales
increase at Gap.
“[Boy-cut jeans] have a similar look as other styles,”
Williams said. “It has the washes and stress marks, and the fabric is cool.”
Williams also said boy-cut jeans are tapered at the
bottom and significantly higher than low-rise jeans.
“In all the fashion magazines we see super models wearing
cigarette jeans,” Williams said. “They are skinny jeans. The jeans are popular
around the country, just not in Monroe yet.”
Williams said the jeans that narrow at the ankle are
attracting an older crowd.
“I think the jeans were intended to appeal to 15 to 25
year-olds, but instead it’s appealing to 40 to 50 year-olds,” Williams said.
“[40 to 50 year-olds] are happy because we are finally selling something they
wanted.”
Williams also predicted low-rise jeans will fade out
eventually because all styles come and go.
“I still like the low-rise jeans though,” Williams said.
Brittany Baucum, a junior merchandise and consumer studies major, said
mid-rise jeans are mostly in larger cities.
“I don’t like that they are mid-rise, but I like how they
are tapered at the bottom,” Baucum said.
Katie Cooper, a freshman psychology major, said she
thinks low-rise jeans will eventually lose its popularity. Although the trend
of higher denim is rising, Cooper said she does not own a pair of boy-cut jeans
yet.
“I think that people are tired of seeing butt cracks,”
Cooper said.
Cooper also said she thinks department stores are looking
towards cozy and relaxed clothing.
“Stores are looking for comfort,” Cooper said. “Being
classy is in style, and it is getting more and more popular.”
Nitra Hall, head of the juniors
department at Goody’s, located at 309 North Service
Rd. E., said most of the jeans sold in Goody’s are
strictly low-rise, and she is concerned about the increasing trend of rising
jeans for juniors.
“All we sell is low cut jeans,” Hall said. “Everything is
low. You will only find the tapered stuff in the Misses department.”
Hall also said tapered jeans mostly appeal to an older
generation.
“You’ll see older women asking for jeans because they
don’t want to show off their stomachs,” Hall said. “Fashion is constantly
coming up with new ideas in attempt to find the next best thing.”