<?xml version="1.0" encoding="UTF-8"?><item href="/news/tech-professor-keynotes-international-conference.php" dsn="blogs"><pubDate>02/26/2026</pubDate><title>Tech professor keynotes international conference</title><main-featured>true</main-featured><category-featured>true</category-featured><summary>Kirk St.Amant, professor and Eunice C. Williamson Endowed Chair of Technical Communication, delivered the keynote address at the 2026 MEGAComm conference. St.Amant’s talk, Understanding the Usability Economy (Re)Positioning Technical Communication for Today’s Marketplace, discussed how usability — or the ability to use products quickly and effectively — is essential to an organization’s success in today’s economy. In his presentation, St.Amant particularly focused on how understanding human behavior and the mental models on which such behavior operates is essential to successful product development and design.</summary><image><img src="/news/_images/kirk-stamant-cropped.jpg" alt="A man in a suit in a library"/></image><tags><tag>Faculty/Staff</tag><tag>Liberal Arts</tag></tags></item>