Tech student, recent graduate receive ADDY awards

May 3, 2010 | General News

Louisiana Tech students recently won ADDY awards as part of their employment at Emogen Marketing Group, a marketing firm located in Ruston.
Emogen was honored with seven Gold ADDY Awards and two Special Judges’ Awards at the American Advertising Federation (AAF)-Northeast Louisiana Chapter awards banquet held recently in West Monroe.
Jake Dugard, a recent graduate, and Edward Kersh, a communication design major, both received Best Guerilla Marketing and Best Design and Continuity under Special Judges’ Awards.
Dugard and Kersh also received a gold ADDY forNo Sales Tax Campaign and for the LATech Guerilla Campaign. Kersh was also honored with a gold ADDY for Cultivating Ruston Animated Teaser Video.
Brian Warren, co-owner of Emogen, said he is proud to have the company’s work recognized.
“We are honored to have our work so highly praised by our peers and are speechless at our two Judges’ Awards,” said Warren. 
According to the press release, The ADDY Awards is the world’s largest creative advertising competition. Conducted annually by the AAF, the local ADDY Awards is the first of a three-tier, national competition. At the second tier, local winners compete against other winners in one of 14 District competitions. 
District winners are then forwarded to the third tier, the national ADDY Awards competition.  Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.
In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition.
Written by Tina Marie Alvarenga