Tech, Tourism Commission partner for Miller Quarters branding

Oct 24, 2023 | Design, Liberal Arts, Partnerships, Students

The Webster Parish Convention and Visitor’s Commission (CVC) is partnering with Louisiana Tech University’s School of Design to brand Miller Quarters Park, a beautiful 11-acre community nature spot in Minden fit for festivals, families, and fun for all groups.

Tech students enrolled in the Fall quarter Identity Systems Design class are getting a hands-on opportunity to create the visual identity for the park. These future designers are working closely with the Tourism Commission to create a mark that both embraces the important historic significance of the property and illustrates the promising future of Miller Quarters Park to serve as a bridge in the community.

“We are excited to again partner with Louisiana Tech University and let the students set the stage for the look and feel for Miller Quarters Park,” Ty Pendergrass, CVC chair, said. “This is the second phase of our partnership with Louisiana Tech. We are excited to work hand in hand to develop an identity system that will stay true to the history of Miller Quarters, while building a bridge for the future.”

The Webster Parish project includes an identity system for the park that will consist of a primary mark system, signage/wayfinding elements, a web interface, and more.

“The Louisiana Tech School of Design is thrilled to collaborate with the Webster Parish CVC to create a new identity system for Miller Quarters Park,” Tech’s Tom Futrell, Department Chair, Graphic Design, said. “Our team of graphic design students is passionate about connecting the community to the park and making it a special experience for all visitors.”

“The elements we hope to develop at Miller Quarters are a reflection of our community’s culture and lifestyle,” Serena Gray, executive director of Webster Parish CVC, said, “and I believe that the Louisiana Tech design students will help us, through storytelling and unique design, tie together where we’ve been and where we’re going as an attractive destination to locals and visitors alike.”

The mutually beneficial collaboration will provide cost savings and offer hands-on experience for the next generation of graphic designers in the region.