NEWS

Louisiana Tech University announces the expansion of the Ole Red & Blue Vintage Collection, a curated showcase of throwback logos, marks, stories, and imagery pulled from over 130 years of celebrated history and brought into the modern era.

Ole Red & Blue—the name coming from the first line of the Louisiana Tech Fight Song—includes officially licensed apparel, gear, and other merchandise available to Bulldog fans, alumni, students, and those looking to represent the timeless spirit of the institution. Items from the collection are inspired by decades of Bulldog culture rooted in Ruston 20, 50, even 100 years ago.

“Louisiana Tech’s nationally recognized brand is one built through excellence in the classroom and in competition,” Cami Geisman, executive VP for external affairs, said. “The vintage line highlights our storied history, which has wide appeal not only to those who identify with the mark from their time at Tech but also to individuals who appreciate the throwback look.”

The Barnes & Noble Bookstore on campus and their online store will have Ole Red & Blue merchandise available starting on launch day: Tuesday, September 17. Verified local, regional, and digital retailers will also carry licensed products; a regularly updated list of places to purchase collection items can be found at LATech.edu/vintage

The release of the collection comes the week of Louisiana Tech Football’s annual Red Out game on September 21, where the 1974 national championship team will be honored, and ahead of Tech’s Homecoming in November. Vintage merchandise will be available at the Barnes & Noble fan shops in Joe Aillet Stadium on game day.

“There is a national demand for vintage merchandise,” said Tom Soto, director of brand strategy. “University Communications has worked hard over the last several months to identify marks and the stories behind them. Making those marks accessible has been key, and we are doing that through expanding our vintage program and its licensees.”

During the 2024-25 school year, University Communications plans to enhance the collection with more imagery and unique marks from the archives, allowing retailers to keep things fresh by creating new merchandise throughout the year.

The Ole Red & Blue Vintage Collection was partially made possible by collaboration with CLC, the University’s licensing partner.

View stories, logos, shop links, information on becoming a licensee, and more at LATech.edu/vintage