Photo of Barry Babin Ph.D.

Barry Babin Ph.D.

Department Head, Max P. Watson, Jr. Endowed Professor, Professor

Department: Marketing & Analysis

Phone: (318) 257- 4012

Fax: (318) 257- 4253

Email: bbabin@latech.edu

Office: COBB 348 A

Address: Room # 348 A

502 W. Texas Avenue

P. O. Box 10318

Louisiana Tech University

Ruston, LA 71272



Dr. Barry Babin holds a Max P. Watson, Jr. Endowed Professorship and is Head of the Department of Marketing and Analysis at Louisiana Tech University. He received his Ph.D. from Louisiana State University. His focus in scholarship centers on value as the key building block of business and pedagogical success. Barry’s research, which focuses on value creation driven by the consumer and employee interface within exchange environments, appears in many prestigious journals including The Journal of the Academy of Marketing Science, The Journal of Marketing, The Journal of Retailing, The Journal of Consumer Research, The International Journal of Wine Business Research, European Business Review and The Journal of Business Research. He is coauthor of several books including CB: A Value Based Approach, Business Research Methods, Sales Management: Building Customer Relationships and Partnerships, Multivariate Data Analysis and Exploring Marketing Research. His consulting and teaching areas focus primarily on research methodology, structural equations modeling and consumer behavior. He is the Marketing Editor of the Journal of Business Research. In addition he is Chair of the Board of Governors and Past-President of the Academy of Marketing Science. He is a Distinguished Fellow of both the Society for Marketing Advances and The Academy of Marketing Science. In 2010, he was awarded the Harold K. Berkman Service Award for recognition of his service contributions to the Academy and to the marketing discipline. He is a member of the RMS Scientific Committee in the Champagne-Ardenne region of France. Barry is a frequent speaker to academic organizations and has offered training seminars throughout North America, as well as the U.K., France, Sweden, Norway, South Korea, South Africa and Australia. This training generally focuses on analytic methods, research methodology or creative problem solving. Engagement is the key to learning and engaged faculty help create engaged students.


Office Hours & Class information are posted on Moodle